You don't always have to have salt in your food.
But you definitely know when it’s missing.
That's us. theSALT. We’re not the main ingredient in the marketing recipe. But without us, the dish is incomplete. Without us, there’s less flavour and your marketing strategy is missing a vital component, influencer marketing.
Through influencer marketing, including word of mouth conversations, social media engagement and networking outreach, theSALT creates engagement and bottom line results for our clients.
Salt is not only the final touch to your recipe, but without it your body won’t run at its best. You may have a campaign that talks to your market, but without theSALT, it will lack that final ingredient – the pinch of salt that completes your marketing drive.
The value of influencer marketing
Brands have realized that the most success is achieved when happy customers tell the brand's story, on their behalf. Enter the real Brand Ambassador.
We believe that successful brand engagement isn't about talking to your customers; it’s about talking with them.
Carefully executed ambassadorships are a way that brands can speak to consumers at their level, and regain some of the trust that’s been lost along the way.
Helping you to execute successful ambassadorships
theSALT is a dynamic company where influencer driven marketing is the final seasoning to a campaign's success. From the beginning stage of influencer discovery to final feedback, we ensure that our influencers work as perfect accessories to your campaign.
theSALT is about everyday consumers - ordinary people who command a platform and have a voice that holds sway over an audience. Savvy brands need to use these people as part of their marketing strategies. theSALT helps them to find the most valuable influencers in relation to the brand. We seek natural influencers - those who would drive the most valuable conversations through offline word of mouth and online social interactions.
To give your marketing that extra flavour, just add theSALT.
- The rise and rise of Influencer Marketing
Pieter Groenewald - January 18, 2018
- USER-GENERATED CONTENT… USE IT OR LOSE IT!
Norman Calmeyer - October 13, 2017
- Is it perhaps time to consider a marketing strategy of investing back into your customers?
Pieter Groenewald - September 12, 2017
- Micro-influencers are R.A.R.E!
Jarrod Stewart - August 21, 2017
- Is there really influence in influencer marketing?
Jarrod Stewart - July 10, 2017