You don't always have to have salt in your food.
But you definitely know when it’s missing.
That's us. theSALT. We’re not the main ingredient in the marketing recipe. But without us, the dish is incomplete. Without us, there’s less flavour and your marketing strategy is missing a vital component, influencer marketing.
Through influencer marketing, including word of mouth conversations, social media engagement and networking outreach, theSALT creates engagement and bottom line results for our clients.
Salt is not only the final touch to your recipe, but without it your body won’t run at its best. You may have a campaign that talks to your market, but without theSALT, it will lack that final ingredient – the pinch of salt that completes your marketing drive.
The value of influencer marketing
Brands have realized that the most success is achieved when happy customers tell the brand's story, on their behalf. Enter the real Brand Ambassador.
We believe that successful brand engagement isn't about talking to your customers; it’s about talking with them.
Carefully executed ambassadorships are a way that brands can speak to consumers at their level, and regain some of the trust that’s been lost along the way.
Helping you to execute successful ambassadorships
theSALT is a dynamic company where influencer driven marketing is the final seasoning to a campaign's success. From the beginning stage of influencer discovery to final feedback, we ensure that our influencers work as perfect accessories to your campaign.
theSALT is about everyday consumers - ordinary people who command a platform and have a voice that holds sway over an audience. Savvy brands need to use these people as part of their marketing strategies. theSALT helps them to find the most valuable influencers in relation to the brand. We seek natural influencers - those who would drive the most valuable conversations through offline word of mouth and online social interactions.
To give your marketing that extra flavour, just add theSALT.
A bunch of influencers were selected to represent BOUNCEinc Cornubia for the next few weeks and attended a fun and informative training session at BOUNCEinc! Individuals that fit the brand’s identity (possibly already clients) were chosen and have been inspired to have positive brand conversations on and offline. www.thesalt.co.za #InfluencerMarketing #TrainingSession #InfluencerDriven ... See MoreSee Less
Vehicle manufacturer, Suzuki SA, leveraging off and making use of micro-influencers who generated authentic and engaging user-generated content throughout the duration of the campaign. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
"If harnessed properly, UGC can be a huge asset to content marketers. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising". READ: goo.gl/Y3MdsQ via MarketingProfs. #InfluencerMarketing #UGC ... See MoreSee Less
Micro-influencers share their everyday "story" on social media in general posts that they would ordinarily share. When your brand is a part of that story, their audience gets exposed to your products in authentically created posts from a trusted source (friends, family, etc.). Twizza #InfluencerMarketing #UGC ... See MoreSee Less
Binastore South Africa is another one of our new campaigns and the micro-influencers are just as excited as we are about it. We inspire positive brand conversations and we're looking forward to seeing more of these conversations taking place on and offline. #InfluencerMarketing #InfluencerDriven ... See MoreSee Less