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THE BRIEF

Students

Introduce students to Feenix, a new crowdfunding initiative aimed at enhancing access to funding for youth.
Students, aged between 16-24, who need financial support to achieve their next big dream.

Promote

Promote Standard Bank as the proud partner as well as the key support behind Feenix.

Identify

Identify passionate student influencers from universities across the nation, to spread the word.

Educate

Educate fellow students in need of funding on how to register as well as create a profile on the Feenix.org platform.

TRAINING SESSION

The student influencers receive training on the subject by both the Feenix as well as Standard Bank marketing teams.
Following the training session, the influencers were well equipped to conversate with students.
Most importantly, the influencers helped students in need of funding, register.

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OFFLINE CONVERSATIONS

theSALT created OOH awareness via branded vehicles driven by the student influencers.
• The branded cars acted as moving billboards that followed the audience as they went about their day-to-day lives.
• The influencers were able to tell fellow students about the Feenix initiative as well as do real-life demos on how to register on Feenix.org platform.

ONLINE CONVERSATIONS

• Each influencer created inspired user-generated content.
• The conversations went online, with the key being to create trusted as well as authentic engagement.

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INFLUENCER ACTIVITY | ROI

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