insights

the changing face of influencer marketing

By Jhene | Date Posted
The influencer marketing space has grown in leaps and bounds over the last decade. I’ve seen exciting developments over the last three and a half years that I’ve been involved...
Read more

do influencers have an influence overonline buying behaviour?

By Johann van Zyl | Date Posted
I sit here today, as all of you, in the middle of yet another “semi-quarantined” state halfway through the 2-weeks of the new lockdown...
Read more

influencer marketing is cutting through the content shock of a digital age

By Pieter Groenewald | Date Posted
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase in influencer marketing.
Read more

the evolution of influence

By Kevin Kirby | Date Posted
Google trends show how, over the past 5 years, the term “influencer marketing” has steadily been used more and more by curious web surfers. Fortunately, a deeper understanding by marketers of the topic has also grown...
Read more

how micro and nano influencers shape 'discovery' purchases

By Murray Legg | Date Posted
Marketing has always been consumer-led. Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what people...
Read more